Disney AR Lenses
OUTCOME
Achieved Top 10 ranking in creates and swipes, driving high guest engagement at Disneyland Resort.
FEATURES
Immersive Spatial Storytelling, Gesture-Based Interactions, End to End Product Design
Problem
AR lenses across Disney Parks needed to deliver high-quality, intuitive experiences while supporting multiple franchises, characters, and storytelling styles. Without strong interaction design and visual consistency, experiences risked feeling confusing, inconsistent, or disconnected from the IP.
Solution
I designed immersive AR lens experiences that combined spatial storytelling, gesture-based interactions, and clear visual feedback to guide users naturally through each experience. Each lens was crafted to feel intuitive, emotionally engaging, and aligned with the narrative and visual standards of its respective franchise.
Product
A suite of Disney PhotoPass AR lenses deployed across Disneyland and Walt Disney World, enabling guests to interact with characters, environments, and themed overlays directly through their camera.
Key Features
- Immersive spatial storytelling that integrates characters into real-world environments
- Gesture-based interactions that create intuitive and playful engagement
- High-fidelity character integration aligned with film and brand standards
- Interactive feedback cues that guide users without breaking immersion.
Impact
Achieved Top 10 ranking in creates and swipes, driving high guest engagement and contributing to increased interaction and shareability across the platform.