LunaFit App

Problem‍

LunaFit needed to improve activation, retention, and engagement as users were dropping during onboarding, struggling to build consistent habits, and lacking emotional connection in a saturated fitness app market. Early onboarding created friction, daily workflows felt overwhelming, and the experience lacked a clear, motivating identity.

Solution‍

To address this, I transformed onboarding into a conversational, coach-led experience that reduced friction and guided users step by step, redesigned core workout and logging flows to be faster and lower cognitive load, and introduced clearer progression loops and emotional reinforcement to support habit formation and long-term engagement. Each intervention was mapped to activation, retention, and emotional differentiation across the full user journey.

Product‍

LunaFit is a mobile app within a broader fitness ecosystem that combines gym, coaching, nutrition, and supplements, functioning as a guided, emotionally supportive coaching journey rather than a passive tracker.

Key Features

• Conversational AI Coach onboarding that adapts to users and explains decisions in context
• Streamlined workout player and logging flows that reduce taps and cognitive load
• Clearer information hierarchy and feedback loops that reinforce progress
• Gamification and progression systems that visualize growth through levels and milestones
• A motion-driven, state-based interface built in Rive that makes the coach feel responsive, human, and continuously present